Goal: rank higher
Measure the gap to the top 10. Then close it.
Ranking is rarely a mystery once you can see it. search.co compares your page with the pages above it on about 967 factors, shows which differences line up with higher positions, and turns them into a short, ordered list of fixes.
Ask Brigham.aiWhat separates DEV.co’s custom software page from the top 10, and which fix should I make first?dev.co/services/custom-software
vs. top 10 · “custom software development”
- ~967
- Factors per page
- Top 100
- Results you can scan
- A–D
- Page grade
- Free
- Editor re-scoring
The deficiency gap
Stop guessing what Google wants. Compare.
- Scan size
- Top 30 or top 100
- Cost
- 30 or 90 credits
- Output
- Grade + “Add N more”
Generic advice says write more, get links, speed up the site. That is true and not useful. What you need to know is how your page differs from the specific pages that outrank it for the specific query you care about.
A page scan fetches the top 30 results, or the top 100 for a deeper read, and measures each one: content, entities, headings, questions, links, speed and markup. It then correlates every factor with position. Factors that line up with higher rankings and where you fall short become your deficiency gap.
Content
Rewrite against live targets, not a word count.
The content editor turns the gap into targets: terms to cover, questions to answer, headings to add. Your score updates as you type, and re-scoring is free, so you can edit until the grade moves.
Short on time? Content briefs hand a writer the outline, and the AI writer can draft the new sections in your brand voice.
Custom software development services
Content score
Target 85 · top-10 average
Terms
- development process2/5
- project cost0/3
- agile1/3
- tech stack3/4
- maintenance0/2
Links
Find the links the top 10 have and you don’t.
Backlink gap lists the sites that link to several of the pages above you but not to yours. Those are the most realistic outreach targets, because they already link to pages on the topic.
Link audit flags risky links and builds a disavow file if you need one.
Internal links
Point your own authority at the page that needs it.
Most sites have pages with plenty of internal authority that never link to the page they are trying to rank. The site audit finds related pages and how many internal links each could pass.
Pages that should link to /services/custom-software
- /blog/software-cost-guideNo link yet
- /services/Links with generic anchor
- /blog/hire-developersNo link yet
- /case-studies/No link yet
- /services/custom-softwareYOUTarget page
01
Fast to fix
Adding a few internal links is often the cheapest change on the list.
02
Clear anchors
Use anchor text that matches the topic, not “click here”.
Ask Brigham
One question returns the whole plan.
Brigham.ai runs the scan, reads the backlink and internal-link data and returns fixes ordered by impact and effort.
The page is graded C. The biggest gaps are topic coverage and questions answered: every top-5 page explains process, cost and timelines, and yours covers process only. You also have far fewer internal links than the pages above you. Links matter here, but content and internal links are the quicker wins.
Recommended fixes
Sorted by impact
- 1
Add cost and timeline sections
Half dayCovers three of the largest gaps. The editor has the targets.
- 2
Add 6 internal links from related posts
30 minThe cost guide alone has more authority than the target page.
- 3
Answer the 7 missing questions in an FAQ
2 hrsQuestions pulled from the top results and People Also Ask.
- 4
Pitch 4 sites from the backlink gap
OngoingEach links to three or more pages above you.
Track the result
Watch the gap close on the rank chart.
- 01
Make the change
Ship the content, internal links and markup fixes.
- 02
Track daily
The rank tracker logs position, ranking URL and SERP features.
- 03
Re-scan
After a few weeks, scan again to confirm the gap closed and see what is left.
The roadmap
“Add N more” tells you when you are done.
Every scan ends with a roadmap: how much of each factor to add to match the top results, ordered by correlation with position.
| Factor | You | Top 10 | Add |
|---|---|---|---|
| Topic terms covered | 31 | 52 | +21 |
| Questions answered | 2 | 9 | +7 |
| Internal links in | 6 | 24 | +18 |
| H2 sections | 4 | 11 | +7 |
| Images with alt text | 2 | 8 | +6 |
01
Correlation, not rules
Factors are ranked by how strongly they line up with position for this query.
02
Grade A to D
The grade sums the weighted gaps, so you can see progress as you edit.
The difference
Generic SEO advice vs. a measured gap.
Doing it by hand
- Read the top results one by one
- Guess which differences matter
- Write more and hope
- No way to know when you are done
With search.co
- Top 30 or 100 measured in minutes
- Factors ranked by correlation
- Specific targets in the editor
- A grade that tells you when to stop
Will this guarantee a top-10 ranking?
No. It shows the measurable differences between you and the pages that rank, ordered by how strongly they line up with position. Closing them improves your odds, but competitors and Google keep moving.
Should I scan the top 30 or top 100?
Top 30 costs 30 credits and is right for most queries. Top 100 costs 90 credits and gives a steadier read on competitive terms.
Is content or links more important?
It depends on the query. The scan shows which factors correlate with rank for that specific search, so you see whether content, links or speed is the bigger gap.
How long until I see movement?
It varies by query and site. Track daily so you can see when Google picks up the change, then re-scan to check what is left.
See your gap to the top 10.
Pick a page and a keyword. You’ll get a grade, the biggest gaps and a ranked list of fixes in a few minutes.
Scan my page against the top 30 for my main keyword and give me the five fixes most likely to move it into the top 10.