Shopping ads research
See the product ads before your shoppers do.
Search a product query and see every shopping listing that appears, the seller behind it and the price shown. Search a competitor and see the keywords that trigger their product ads. Plan your feed and bids from what the results page actually shows.
Ask Brigham.aiWhich keywords trigger Competitor A’s shopping ads for gravel bikes that bike.co doesn’t show for?| Listing | Seller | Price | Slot |
|---|---|---|---|
| Carbon gravel bike, 1x12 | competitor-a.com | $2,399 | 1 |
| Aluminum gravel bike, 2x11 | bike.co | $1,649 | 2 |
| Gravel bike, carbon fork | competitor-b.com | $1,899 | 3 |
| Adventure gravel bike | competitor-c.com | $2,050 | 4 |
- Live
- Listings fetched when you ask
- Price
- Shown for every listing
- Keywords
- That trigger each seller
- CSV
- Export any view
What it is
Shopping results are a price comparison you don’t control.
- Look up by
- Query or domain
- You see
- Listings, prices, sellers
- Engine
- ROI.me, built in
When someone searches for a product, the first thing they often see is a row of product listing ads: an image, a title, a price and a store name. The shopper compares them in a second. If your listing is missing, or your price looks high next to the others, the click goes elsewhere.
Shopping ads research shows you that row for any query, and works in reverse too. Look up a competitor’s domain and see the product queries where their listings appear. You learn which products they push, which queries they cover and where your catalog has no presence at all.
Triggering keywords
The queries that put a product on screen.
Product ads are not bought keyword by keyword. The network matches queries to your product feed, so it is easy to miss which searches you show for and which you don’t.
Looking up a domain groups its triggering queries by theme. Compare it with your own and the gaps are obvious: queries where competitors appear and your products never do.
Gravel bikes
E-bikes
Kids bikes
Accessories
Who shows up most
Listing presence across a product category.
Check a set of product queries and count how often each seller appears. It tells you who dominates the category and how often your own products are in front of shoppers.
Listings across 40 gravel queries
- Competitor A31
- Competitor B24
- bike.coYOU14
- Competitor C11
- Competitor D7
01
Coverage
How many of your target queries show at least one of your products.
02
Crowding
How many sellers compete per query, which hints at cost pressure.
Category snapshot
Your shopping coverage in four numbers.
Save a set of product queries and get a quick read on the category each time you check it: how many queries show product ads, how many show yours and how crowded the row is.
Queries with ads
86 / 120
Your coverage
36%
↑ +5 pts
Sellers per query
4.6
Lowest price in row
9 queries
What you get
Everything on the shopping row, in a table.
Listings by query
Every product ad shown for a query, with title, price, seller and slot.
Keywords by domain
The product queries where a competitor’s listings appear.
Price context
Your price next to the others shoppers see in the same row.
Gap finder
Queries where rivals list products and you have none.
Price position
Know where your price sits before the click.
For a query you care about, see the lowest, typical and highest listing prices and where yours falls. Recheck before a sale or after a supplier change to see whether your position moved.
How it works
From a product query to a better campaign.
- 01
List your product queries
Paste them, import from keyword research or pull them from Search Console.
- 02
Check the shopping row
See every listing, price and seller for each query.
- 03
Compare with competitors
Look up rival domains to find queries they cover and you don’t.
- 04
Fix the feed and bids
Improve titles for missing queries and price the forecast in the CPC planner.
Ask Brigham
“Why don’t my products show?” has an answer.
Four sellers appear for that query and all of their product titles include “carbon” and “gravel”. Your carbon model’s title reads “Trail Pro 2 Frameset”, so it likely isn’t matched. You do appear for “gravel bike”, where your price is the lowest of the row.
Recommended fixes
Sorted by impact
- 1
Rewrite the product title
15 minLead with “Carbon Gravel Bike” and the drivetrain, the way competing listings do.
- 2
Promote the price advantage
30 minYou are about $250 under the typical listing for “gravel bike”. Feature it in your search ads too.
- 3
Cover the e-bike queries
Half dayCompetitor A shows for 18 commuter e-bike queries. You stock three matching models with no listings.
Definitions
Shopping research terms.
- Listing
- One product ad on the results page: image, title, price and seller.
- Slot
- The listing’s position in the shopping row, counted from the left.
- Triggering query
- A search where a seller’s product ad appeared when we checked.
- Coverage
- The share of your tracked product queries where at least one of your listings appears.
Who it’s for
For anyone who sells products online.
Online stores
Find missing queries
See where your catalog should appear but doesn’t, and fix titles first.
Ecommerce marketers
Watch the category
Track who dominates key product queries and how prices move.
Agencies
Pitch with evidence
Show a prospect their shopping coverage next to their rivals’ in one report.
Where does the listing data come from?
We fetch live search results when you ask, so the listings, prices and sellers are what a shopper would see at that moment. Keyword volume and CPC come from licensed data.
Does this manage my product feed?
No. It shows the shopping row and the queries behind it so you can improve your feed and campaigns. You keep your feed where it is.
Can I see a competitor’s shopping budget?
No. You see where their listings appear and what they charge. For cost, send the queries to the CPC planner to forecast clicks and spend.
Is it included in the $20 plan?
Yes. Every tool is included, with 1,500 credits a month. Lookups cost a few credits each, and you can add top-ups if you need more.
See your products the way shoppers do.
Check your top product queries and find the ones where competitors show and you don’t. The 7-day trial includes credits.
Find product queries where my competitors show shopping ads and my store doesn’t appear.