Creative studio
More ad variants, fewer guesses.
Write one brief and get a set of headlines, descriptions and image ideas in your brand voice. Launch them as a test, see which versions earn the clicks and conversions, and retire the rest before they waste budget.
Ask Brigham.aiWrite five new search ad variants for maid.co’s scheduling software and tell me which current ad is losing.Sponsored· maid.co
Variant ACleaning Business Software | Book, Bill, Pay Staff
Scheduling, invoicing and payroll for cleaning companies. Start free.
Sponsored· maid.co
Variant BRun Your Cleaning Company From One App
Stop juggling spreadsheets. Jobs, crews and payments in one place.
Sponsored· maid.co
Variant CCleaning Crew Scheduling That Fills Gaps
Assign jobs, track hours and get paid faster. See how it works.
- Brief
- One input, many variants
- Headlines, descriptions, images
- A/B
- Variants tested side by side
- Brand
- Written in your voice
- $20
- One plan, all tools
Why it exists
Ads wear out. Writing new ones is the bottleneck.
- Formats
- Search, social, display
- Networks
- Google Ads, Meta and other major networks
- Approval
- Nothing runs without you
Every ad has a shelf life. The headline that worked in spring starts to fade, click rates drift down and costs drift up. The fix is simple to say and slow to do: write new versions, test them fairly, keep what works.
Most teams stall at the first step. Writing twenty good headlines takes an afternoon, and writing them for every campaign and network takes a week. So the same three ads run for months.
The creative studio, part of the ROI.me ad engine built into search.co, does the drafting. You describe the offer, the audience and the tone once. It produces variants that fit each network’s format, you edit and approve them, and the test results tell you which ideas deserve more budget.
Angles, not just rewrites
Variants that test different ideas.
Swapping a few words rarely teaches you much. The studio builds variants around distinct angles: price, speed, proof, pain point, outcome, feature. When a test finishes, you learn which message your audience responds to, not just which sentence.
It also pulls in what you already know. Keywords from your research, the questions people ask AI assistants about your category and the ad copy competitors run all feed the brief.
Angle tags
Every variant is labeled with its angle so results roll up by message.
Network fit
Character limits and format rules are checked as you edit.
Test results
See which message earned the conversion.
Each test compares variants on the same campaign and audience. Results show clicks, conversion rate and cost, with a note when there is not yet enough data to call it.
| Variant | Angle | CTR | Conv. rate | Cost / conv. |
|---|---|---|---|---|
| B · Run your company from one app | Outcome | 5.8% | 7.1% | $41 |
| C · Scheduling that fills gaps | Pain point | 4.9% | 6.4% | $47 |
| A · Book, bill, pay staff | Feature | 4.2% | 4.8% | $63 |
| D · Start free today | Offer | 6.3% | 3.9% | $71 |
01
Clicks are not the goal
Variant D has the best click rate and the worst cost per conversion. The studio ranks by the outcome you choose.
02
Enough data first
Tests are marked “too early” until each variant has enough impressions and conversions to compare.
03
Angles add up
Results roll up by angle across campaigns, so one test informs the next brief.
How it works
Brief, generate, test, keep the winners.
- 01
Write a short brief
Describe the offer, who it is for, and the tone. Add keywords and a few lines of copy you already like.
- 02
Generate variants
Get headlines, descriptions and image ideas, grouped by angle and checked against each network’s limits.
- 03
Approve and launch
Edit anything, drop what does not sound like you, and push the approved set to the campaign as a test.
- 04
Keep what works
When results are clear, pause the losers and feed the winning angle into the next round.
Creative fatigue
Know when an ad is wearing out.
An ad that once performed well can decline slowly enough that nobody notices. The studio tracks click and conversion rates for each live variant over time and flags the ones trending down.
When a variant crosses the threshold you set, you get an alert and a fresh set of drafts built on the same winning angle, ready for review.
Angle report
Learn what your audience responds to.
Over a few tests, patterns appear. Maybe outcome-led headlines convert better on search while proof-led images win on social. The angle report ranks every message you have tested by the result you care about.
That is useful beyond ads. The same insight can shape landing page headlines, email subject lines and the copy on the pages you want to rank.
Conversion rate by angle · all tests
- OutcomeYOU7.1%
- Pain point6.4%
- Proof5.5%
- Feature4.8%
- Offer3.9%
What you get
A studio that respects your brand.
Brand voice
Save tone, words to use and words to avoid. Every draft follows them.
Image ideas
Get visual concepts and draft images sized for each placement, ready for your review.
Keyword-aware copy
Pull terms from your keyword research so ads match what people actually search.
Competitor context
See the ad copy competitors run for the same keywords before you write yours.
Fatigue alerts
Email or Slack alerts when a live variant drops below the threshold you set.
Human approval
Drafts are drafts. Nothing goes live until someone on your team approves it.
Ask Brigham
Ask for copy the way you would ask a colleague.
Brigham reads your live ads, test history and keyword data, then drafts and explains.
Two of your four live ads carry most of the cost increase. Both lead with features, and feature-led ads have converted worst in every test you have run. Your best performer, the outcome-led “Run your company from one app”, shows clear fatigue since week eight. Competitors on your main keywords are leaning on price.
Recommended fixes
Sorted by impact
- 1
Replace the two feature-led ads
15 minSix outcome and pain-point drafts are ready, written in your saved brand voice.
- 2
Refresh the fatigued winner
10 minKeep the outcome angle, change the wording. Three fresh versions are drafted.
- 3
Test one proof-led ad
10 minYou have not tested proof on search yet. One variant using a concrete product detail is drafted.
Who it’s for
Anyone who writes ads and never has time to.
Small business
Owners running their own ads
Get professional-sounding variants without hiring a copywriter, and a clear signal on which one to keep.
In-house teams
Marketers with too many campaigns
Keep every campaign stocked with fresh creative and catch fatigue before it raises your costs.
Agencies
Teams managing many brands
Save a voice per client, draft quickly, and share test results in branded reports.
Does the studio publish ads automatically?
No. It drafts variants for you to edit and approve. Only approved variants are pushed to your campaigns, and you can pause any of them at any time.
Which ad formats are supported?
Search ad headlines and descriptions, plus copy and image concepts for social and display placements on Google Ads, Meta and other major networks. Each draft is checked against the format limits for its placement.
How does it learn my brand voice?
You save a short voice profile: tone, example copy you like, words to use and words to avoid. Every draft follows it, and you can update the profile whenever your messaging changes.
How do you decide which variant won?
You choose the goal, such as conversions or cost per conversion. The studio compares variants on that goal and marks a test as too early until there is enough data to compare fairly.
Give every campaign fresh creative.
Write one brief and get a full set of variants to review today. Try every tool free for 7 days.
Draft eight new search ad variants for my main campaign, grouped by angle, and tell me which live ad to retire first.