Ads

Paid, organic and AI search on one revenue line.

Research what competitors bid on, plan budgets with cost and click forecasts, let an AI optimizer move spend toward campaigns that convert, and measure every channel against the same revenue. Powered by the ROI.me ad engine, built into search.co.

Ask Brigham.aiWhich of my paid keywords could I stop bidding on because DEV.co already ranks in the top three organically?

Start free trial See pricing

Example data

8: Ads tools in one place
1: Revenue line for every channel
$20: Per month, ads included
7-day: Free trial

Why ads live here

Your search budget is one budget.

Engine: ROI.me, built in
Networks: Google Ads, Meta and other major networks
Measurement: First-party pixel
Plan: Included at $20/month

Most teams run paid search in one tool, SEO in another and AI visibility in a spreadsheet, if at all. Nobody can say whether a keyword is worth paying for when you already rank for it.

search.co puts the ads workflow next to your organic and AI data. The ROI.me ad engine handles research, forecasting, budget optimization, creative, audiences, a first-party pixel and attribution. Because it shares the same keyword data and the same project as your rank tracker, every paid decision can see what organic and AI search already deliver.

The work follows three stages: research, optimize and measure.

1 · Research

See the ads before you write yours.

Start with the market. Paid keyword research shows which terms competitors bid on, the ad copy they run and an estimate of what they spend. Shopping ads research shows which products appear for a query and the keywords that trigger those listings.

Then put a price on it. The CPC planner forecasts cost and clicks per keyword, so you can size a budget before you commit a dollar.

Paid keywords
Competitor terms, positions, ad copy and estimated spend.
Shopping ads
Product listings and the queries that show them.
CPC planner
Cost and click forecasts for any keyword list.

Move money to what converts.

Once campaigns are live, the AI budget optimizer reads conversion data from your pixel and shifts spend away from campaigns that eat budget without results and toward the ones that produce leads and sales. You set the limits it works within.

The creative studio generates ad variants and tests them, and audiences lets you build segments once and sync them to Google Ads, Meta and other major networks.

Cost per lead by campaign

Brand searchKeep
Custom softwareYOUScale
Hire developersTrim
RetargetingKeep
Broad prospectingPause

Proposed budget movesExample data

3 · Measure

One table for every way people find you.

Attribution puts organic search, AI assistants and paid channels on the same revenue line, using first-party conversion data and your Search Console and GA4 connections. You can finally compare a paid click with an organic one.

Channel	Sessions	Leads	Revenue	Cost
Organic search	9,840	268	$41,200	Content time
AI assistants	1,310	74	$12,900	Content time
Paid search	4,920	183	$27,600	$8,140
Paid social	2,350	87	$12,600	$4,020

Example data

Same definitions

A lead is a lead, whichever channel it came from, so the comparison is fair.

Overlap visible

See keywords where you pay for clicks you would likely win organically.

AI as a channel

Visits from AI assistants get their own row instead of hiding in referrals.

The full toolset

Eight ads tools, one project.

Each tool has its own page. Together they cover the whole loop from first research to final revenue.

Paid keywords and shopping

What competitors bid on, their copy and spend, plus the product ads that show.

CPC planner

Cost and click forecasts by keyword, rolled up into a budget.

Budget optimizer

AI that shifts spend toward campaigns that convert, inside your limits.

Creative studio

Generate ad variants, test them and keep the winners.

Audiences and pixel

Build segments, sync them to networks and capture first-party conversions.

Attribution

Organic, AI and paid on one revenue line, with cost next to each.

How it fits together

From a keyword idea to a revenue number.

01
Research the market
Pull competitor keywords, ads and shopping listings for your category.
02
Plan the budget
Forecast cost and clicks, then cut terms you already win organically.
03
Launch and optimize
Ship tested creative to synced audiences and let spend follow conversions.
04
Measure everything together
Compare paid, organic and AI search by leads and revenue, not clicks.

Daily view

The numbers you check every morning.

The ads dashboard keeps spend, conversions and return in one place, next to the organic and AI numbers from the same project.

Ad spend

$12,160

↓ -6%

Conversions

270

↑ +14%

Cost per lead

$45

↑ -18%

Blended ROAS

3.3x

↑ +0.4

Last 30 daysExample data

Ask Brigham

Questions that used to take three tools.

Brigham reads your campaigns, your rankings and your AI visibility together, then returns ranked fixes with the data behind each.

Where is DEV.co wasting ad spend this month?

Brigham.ai· example answer

About $1,900 of last month’s search spend went to keywords where you already rank #1 to #3 organically and appear in AI Overviews. Broad prospecting on social has the highest cost per lead at $140. Your “hire developers” ads also send clicks to a page with no form above the fold.

Ask this yourself

Recommended fixes

Sorted by impact

1
Cut overlap keywords
15 min
Pause bids on 14 terms you rank top three for. Watch organic clicks for two weeks before deciding.
2
Trim broad prospecting
10 min
Move 40% of its budget to the custom software campaign, which converts at a third of the cost.
3
Fix the landing page
2 hrs
Add the contact form above the fold on the hiring page. Paid and organic visitors both land there.
4
Test new headlines
30 min
Generate three variants in the creative studio that lead with project price ranges.

The difference

Ads that know what organic already does.

Separate ads and SEO tools

Paid and organic reported in different places
You pay for clicks you already win
AI assistant traffic is invisible
Budget changes made by hand, weekly at best
Conversions tracked differently per network

search.co Ads

Paid, organic and AI on one revenue line
Overlap with your organic rankings in plain view
AI assistants measured as their own channel
Spend shifts toward what converts, within your limits
One first-party pixel for every channel

Questions

Frequently asked.

Still unsure? Ask the team.

What is the ROI.me ad engine?

ROI.me is our ad platform. Its engine powers the ads tools inside search.co, so research, optimization, creative, audiences, the pixel and attribution run in the same project as your SEO and AI visibility data.

Which ad networks are supported?

Google Ads, Meta and other major networks. You connect accounts once and the optimizer, audiences and attribution use them from there.

Is ads included in the $20 plan?

Yes. The plan includes every tool, including ads and Brigham.ai, plus 1,500 credits a month. Research lookups use a few credits each. Clickstream traffic analytics is a separate paid add-on.

How much control do I keep over budgets?

You set the limits the optimizer works within, such as total spend and which campaigns it may touch. It shifts spend toward campaigns that convert based on your first-party conversion data, and you can review what it changed at any time.

Can I use the research tools without running ads?

Yes. Many people use paid keyword research and the CPC planner to judge which topics are commercially valuable for SEO content, even with no live campaigns.

Keep exploring

PPCPaid keywordsWhat competitors bid on, with ad copy.CPCCPC plannerCost and click forecasts by keyword.OPTAI budget optimizerMove spend to what converts.ATTAttributionOrganic, AI and paid on one revenue line.

Spend less on clicks you already earn.

Start a 7-day trial, connect your ad accounts and Search Console, and see paid, organic and AI search on one line within the hour.

Compare my paid and organic keywords and show me where I am paying for clicks I already win.

Start free trial Talk to us