Gemini visibility
Your brand in Gemini, measured next to your Google rankings.
Gemini is Google’s AI assistant, and it can draw on Google Search when it answers. search.co tracks the questions your customers ask it, records who gets named and which sources it shows, and puts the results beside your classic Google positions.
Ask Brigham.aiHow often does Gemini recommend ZEO.co for small business loan questions, and who does it name instead?- 5
- AI assistants tracked
- Daily
- Or weekly prompt runs
- Rankings on the same project
- $20
- Per month, every tool
Why Gemini needs its own view
Same company, different answer.
- Tracks
- Mentions, position, sources
- Also
- Sentiment, history
- Next to
- Google + AI Overviews
It’s tempting to assume Gemini simply repeats Google’s top results. Sometimes it does. Often it doesn’t: it summarizes, picks a few names, adds caveats and frames the choice in its own words. A brand that ranks third on Google can be missing from the Gemini answer, and the reverse happens too.
Because both come from Google, it helps to see them together. search.co tracks Gemini prompts in the same project as your Google keywords, so you can spot where your search strength carries over and where it doesn’t.
What you get
The Gemini numbers that matter.
Mentions and list position
Whether Gemini names you, and in what order among the options it gives.
Sources shown
The pages linked in or under the answer, yours and competitors’.
Sentiment
How Gemini describes you: positive, neutral or negative.
Share of voice
Your slice of all brand mentions across tracked prompts.
Google side by side
Classic rank and AI Overview status for the matching keyword.
Alerts
Email or Slack when you enter or drop out of an answer.
Strengths and gaps
See where you trail the brand Gemini prefers.
Compare yourself with the most-mentioned competitor on each dimension we track. The shape tells you whether the problem is being found at all, being cited, or how you’re described.
Prompt coverage
Track topics, not just single questions.
Group the prompts you track by intent. Gemini answers vary a lot across a topic, and clusters show where you’re strong and where you never come up.
Comparing lenders
Eligibility
How-to
Costs
01
Start from research
Prompt research suggests questions people ask AI, grouped by intent.
02
Coverage gaps
Clusters where Gemini never names you are your clearest content opportunities.
What Gemini can draw on
Be clear and consistent wherever you’re described.
When Gemini uses Google Search, it can draw on your site and on what others publish about you. Clear, consistent facts across those places make an accurate description more likely.
Google also documents a robots.txt token, Google-Extended, that controls whether your content can be used for Gemini models and some grounding features. It does not affect Google Search rankings. The readiness audit shows how yours is set.
Ask Brigham
Find the reason, then the fix.
Gemini’s answer is organized by loan type, and it names Competitor A under three of them. Your loans page ranks #2 on Google but covers loan types in a single paragraph. The sources it shows include two comparison articles that list Competitor A and not you.
Recommended fixes
Sorted by impact
- 1
Give each loan type its own section
Half dayUse clear headings for SBA, equipment and lines of credit, each with rates, terms and who it suits.
- 2
Add Organization and FAQ schema
1 hrState your name, products and service area in structured data that matches the page.
- 3
Reach the comparison articles
1 weekBoth are updated regularly. Send current product details to the editors.
How it works
Set up once. Watch it weekly.
Gemini mention rate
38%
↑ +6 pts
Avg. list position
2.9
↑ -0.4
Sources shown
11
↑ +3
- 01
Add prompts
Pick questions by topic, or import them from prompt research.
- 02
Link keywords
Pair each prompt with the Google keyword it matches.
- 03
Run and review
Daily or weekly runs, every answer stored.
A first month
What a typical rollout looks like.
- 1
Day 1
Baseline
Run 25 prompts and see your current share of voice.
- 2
Week 1
Diagnose
Ask Brigham why you trail in the weakest cluster.
- 3
Week 2
Fix
Ship page and schema changes from the fix list.
- 4
Week 4
Measure
Compare runs before and after your changes.
Trend
Gemini and Google on one chart.
Plot your Gemini mention rate next to your Google position for the same topic. When the lines move apart, you know the problem isn’t ranking.
Definitions
How we measure Gemini.
- Mention rate
- Share of runs in which Gemini names your brand.
- List position
- Your average place among the options Gemini gives.
- Sources shown
- Distinct URLs linked with the answer across runs.
- Share of voice
- Your mentions as a share of all brand mentions.
Is Gemini the same as AI Overviews?
No. Gemini is Google’s assistant, used in its own app and other Google products. AI Overviews appear inside Google Search results. We track both, separately, in the same project.
Does ranking on Google mean Gemini will mention me?
It can help, but it’s not a guarantee. Gemini summarizes and chooses which brands to name, so we track it directly instead of assuming.
Should I block Google-Extended?
That’s a business decision about how your content is used for Gemini. Google states it doesn’t affect Search rankings. The readiness audit shows your current setting.
How often do you run prompts?
Daily or weekly, set per prompt. Credits come from your monthly allowance.
See how Gemini describes your business.
Start a 7-day free trial, add your key questions and get your first Gemini answers next to your Google rankings.
Compare my Gemini mentions with my Google rankings for my top topics and show where they disagree.