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For in-house teams

SEO, content and ads, finally in the same room.

Your SEO lead, your writers and whoever runs paid search all work from the same data. Rankings, AI visibility, content scores and ad spend sit on one revenue line, and Brigham.ai turns it into a summary your leadership can read before their coffee cools.

Ask Brigham.aiSummarize what organic, AI and paid search contributed to revenue this quarter and what we should change next quarter.
Start free trial See pricing
Organic searchAI assistantsPaid adsSESSIONS48,200LEADS1,140REVENUE$212k
Example data
$20
Per month, all tools
1,500
Credits included monthly
GA4 + GSC
Your own data, connected
7-day
Free trial

The in-house problem

Three teams, three tools, three versions of the truth.

Who
SEO, content, paid
Data
Live results + GSC + GA4
Reporting
Scheduled, shareable
Plan
$20/month

In most companies, SEO, content and paid search grew up separately. Each team has its own tool, its own dashboard and its own definition of success. When leadership asks “what is search doing for us?”, someone spends two days stitching exports into a deck, and the numbers still don't agree.

Meanwhile, a growing share of your buyers ask AI assistants for recommendations before they ever search. If nobody owns that channel, nobody notices when a competitor becomes the default answer.

search.co gives the whole team one workspace. Classic rankings, AI mentions, content quality and ad performance use the same keywords, the same competitors and the same connected Search Console and GA4 data. Brigham.ai answers questions across all of it.

One workspace

Everyone sees the same keywords and the same competitors.

Your keyword lists and clusters are shared. The SEO lead tracks them, writers get briefs built from them, and the paid team sees what competitors bid on for the same terms.

When a writer finishes a page, its score updates in the editor and its rank starts tracking. When paid search finds a converting term, SEO can see whether it is worth ranking for organically.

  • Shared keyword lists

    One source of truth for what you target, exportable to CSV.

  • Shared competitor set

    Compare up to five domains side by side across organic and paid.

Rank trackerSite auditContent editorAI visibilityPaid keywordsAttributionYour worksp…
Example data

Reporting up

The numbers leadership actually asks about.

Build a leadership view once: sessions, leads and revenue by channel, AI share of voice and the top movers. Schedule it as an email or share a live link that is always current.

Organic revenue

$128k

↑ +9%

AI share of voice

22%

↑ +4 pts

Paid cost per lead

$41

↑ −6%

Top-10 keywords

312

↓ −8

Example data

01

Real outcomes

Revenue and leads come from your GA4 connection and the first-party conversion pixel, not estimates.

02

Written summary

Brigham adds a short plain-English summary at the top of each report. You can edit it before it sends.

A week in the life

How an in-house team runs its week.

  1. 1

    Monday

    Stand-up from one screen

    Rank movements, AI mention changes and ad spend shifts from the weekend, with the likely cause next to each.

  2. 2

    Tuesday

    Briefs go to writers

    The SEO lead turns a keyword cluster into content briefs with headings, questions and word count targets.

  3. 3

    Wednesday

    Paid and organic sync

    Compare paid keyword costs with organic positions and decide which terms to stop paying for.

  4. 4

    Thursday

    Fix the site

    Work through the audit's top issues, including AI-readiness checks, and compare against last week's crawl.

  5. 5

    Friday

    Report to leadership

    The scheduled report sends itself with this week's summary and next week's priorities.

Organic and AI together

See whether content work moves both kinds of search.

When your team rewrites a page, you want to know if it ranks higher and if AI assistants start citing it. The tracker puts classic position and AI mention rate on the same chart, with your publish date marked.

That makes it easy to show which work paid off and which needs another pass.

AI mention rateCompetitor ATopic: “expense management software”
0%19%39%Rewrite published…W1W4W7W10
Example data

Ask Brigham

Questions from leadership, answered with data.

Brigham reads your rankings, AI answers, ad data and connected analytics, then answers in plain English with the numbers behind each point.

Why did demo requests from search fall 12% last month when traffic was flat?
Brigham.ai· example answer

Traffic held because blog visits grew, but visits to your three product comparison pages fell 31%. Two of them dropped from the top three to the bottom of page one after a competitor published newer comparisons, and ChatGPT stopped naming you for “best expense software for startups”.

Ask this yourself

Recommended fixes

Sorted by impact

  1. 1

    Refresh the comparison pages

    1 day

    Page scans show you are missing pricing tables and current feature lists that the top results all include.

  2. 2

    Shift paid budget to the gap

    1 hr

    Run paid search on the two comparison terms until organic recovers. CPC forecasts show it fits the current budget.

  3. 3

    Earn the AI citation back

    2 hrs

    The pages ChatGPT cites now answer “who is it for” directly. Add that section to your comparison pages.

Getting started

Up and running in a morning.

TRACKED KEYWORDS1,200PAGE-ONE KEYWORDS312PAGES WITH CONVERSIONS64PAGES TO FIX FIRST12
  1. 01

    Connect Search Console and GA4

    Real clicks, impressions and conversions come in alongside live rankings.

  2. 02

    Import your keywords

    Pull top queries from Search Console or upload your existing list.

  3. 03

    Add competitors and prompts

    Pick the rivals you track and the questions buyers ask AI assistants.

  4. 04

    Build the leadership report

    Choose the views, schedule the email, and let it run.

Tools your team will use

Each role has its corner of the workspace.

SEO lead

Rank tracker, site audit, keyword gap and backlinks, with Brigham to explain any movement.

Content team

Content briefs, the editor with free re-scoring and the AI writer in your brand voice.

Paid search

Paid keyword research, CPC forecasts, the budget optimizer and creative testing.

Brand and comms

AI visibility, share of voice and sentiment across five assistants.

$20
One plan
Every tool, including Brigham.ai
~967
On-page factors
Measured per page scan
5
AI assistants tracked
Plus Google, Bing and Maps
Free
Draft re-scoring
In the content editor

Questions

Frequently asked.

Still unsure? Ask the team.

Can several people share one workspace?

Your team works from the same workspace, keywords, competitors and reports. For teams that need multiple seats, SSO or custom limits, talk to us about an enterprise plan.

Does it replace our analytics tool?

No. It connects to your GA4 and Search Console so search work is measured against real clicks, leads and revenue. Your analytics stays the source of truth.

How do credits work across a team?

The plan includes 1,500 credits a month shared across the workspace. The owner can top up and sets a monthly overage cap, which defaults to $25.

Can leadership see reports without an account?

Yes. Share a live link or schedule an email. Viewers don't need a login to read it.

Keep exploring

ATTAttributionOrganic, AI and paid on one revenue line.EDContent editorWrite with a live score and term targets.RPTReportsBranded PDFs, share links and scheduled email.ENTEnterpriseSSO, API access and custom limits.

Give search one workspace and one story.

Start the 7-day trial, connect Search Console and GA4, and build your first leadership report today.

Connect our Search Console and GA4, then build a weekly leadership report covering organic, AI and paid search.
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