AI competitors
See who AI recommends instead of you, and why.
Your AI competitors are not always the companies you compete with on Google. AI competitors shows every brand the assistants name for your prompts, how often, in which position, and what the answers say about them that they don’t say about you.
Ask Brigham.aiWhich cleaning companies do ChatGPT and Gemini recommend instead of maid.co, and what do the answers say they do better?Recommendation rate · 30 prompts
- Competitor A63%
- Competitor B47%
- maid.coYOU38%
- Competitor CNot on your list
- Competitor D17%
- 5
- Assistants compared
- Auto
- Detects unlisted rivals
- Weekly
- Or daily comparisons
- 7-day
- Free trial
A different competitive set
The brands AI names are not always the ones you expect.
- Finds
- Every brand named
- Ranks by
- Rate and list position
- Explains
- Attributes and sources
On Google, you know your rivals: the domains next to yours on page one. In AI answers the list can look different. An assistant might recommend a company with a weak website but strong reviews, or a newer brand that is quoted in every comparison article.
AI competitors finds those brands for you. It reads every answer from your tracked prompts, extracts every brand named, and ranks them by how often and how prominently they appear. Brands you didn’t add yourself are flagged, so you see the whole field.
Then it goes a step further and shows the reasons: the attributes assistants attach to each brand and the sources they lean on. That turns “Competitor A keeps winning” into a list of specific things you can match.
Prompt by prompt
Who wins each question.
The head-to-head view puts your prompts in rows and shows, for each assistant, which brand was named first. It is the quickest way to see whether one competitor dominates everywhere or each assistant has its own favorite.
Top pick per assistant
The brand named first, with your own position beside it.
Click through
Open any cell to read the answer and its sources.
| Prompt | ChatGPT | Perplexity | Gemini | Claude |
|---|---|---|---|---|
| best house cleaning service | #3 | #2 | Not named | #4 |
| move out cleaning near me | Not named | #4 | #2 | Not named |
| eco friendly maid service | #1 | #1 | #2 | #2 |
| office cleaning company | Not named | Not named | Not named | #5 |
The reasons
What the answers credit them with.
For each competitor, search.co groups the language assistants use into attributes and compares them with how you are described. The gaps are the reasons you are passed over.
01
Where they lead
Competitor A is credited with clear pricing and a satisfaction guarantee in most answers. Neither appears in answers about you.
02
Where you lead
Eco-friendly products are your strongest attribute. Prompts about green cleaning are where you already win.
03
Where it comes from
Each attribute links to the cited sources, usually a pricing page, a review site or a comparison article.
How it works
From answers to a competitor profile.
- 01
Collect answers
Your tracked prompts run across the assistants you choose, on schedule.
- 02
Extract brands
Every brand named is pulled out, with its position and the sentence around it.
- 03
Profile each rival
Mention rate, position, attributes and cited sources roll up into one profile.
- 04
Compare with you
Your profile sits beside theirs, with the gaps ranked by how often they matter.
Over time
Watch the race, week by week.
Share of voice for each brand updates after every run. You can see when a new player starts showing up, when a rival’s new page starts paying off and whether your own changes are closing the gap.
What you get
Competitive intelligence for AI answers.
Unlisted rival detection
Brands that assistants name but you never added are flagged automatically.
Head-to-head by prompt
Which brand is named first for each question in each assistant.
Attribute comparison
The words assistants use about each brand, grouped into themes.
Their sources
The pages and third-party sites behind each competitor’s mentions.
New-rival alerts
Email or Slack when a new brand starts appearing in your answers.
Report-ready
Add competitor views to branded, scheduled reports.
Ask Brigham
Ask why a rival wins, get a plan.
Brigham.ai compares the answers, the attributes and the cited sources, then ranks what to change.
Both assistants describe Competitor A with three things: flat pricing by home size, a re-clean guarantee and a high review count on a site they cite. Your pages mention none of these clearly, and the review site they cite lists you with only a few reviews.
Recommended fixes
Sorted by impact
- 1
Publish flat pricing by home size
1 hrA simple table of starting prices answers the most common follow-up question.
- 2
State your guarantee clearly
30 minIf you re-clean for free, say so in a short section near the top of the service page.
- 3
Grow reviews on the cited site
OngoingAsk recent customers for reviews on the site both assistants cite for this prompt.
The difference
Beyond a list of names.
Tracking competitors by hand
- Only the rivals you already know about
- A count of mentions, if that
- No idea why one brand wins
- Screenshots that go stale in a week
search.co AI competitors
- Every brand assistants name, including new ones
- Rate, position and share of voice per assistant
- Attributes and sources behind each recommendation
- A trend that updates after every run
Who it’s for
Useful wherever buyers compare options.
Local services
See who gets the “near me” nod
Find out which local rivals assistants suggest in your city and what they’re praised for.
SaaS teams
Win “alternatives to” questions
Track the comparison prompts where buyers ask for options in your category.
Agencies
Bring competitor insight to clients
Show clients who AI recommends instead of them, with the reasons, in a white-label report.
Do I have to list my competitors?
It helps, but it isn’t required. Search.co extracts every brand named in your tracked answers and flags the ones you haven’t added.
How are the reasons worked out?
We read the sentences that describe each brand in the stored answers, group them into themes, and link each theme to the sources the answer cited. You can open the original answers at any time.
Can I track the same competitors on Google too?
Yes. Add the same competitors to the rank tracker and see their Google positions alongside their AI visibility.
Is this included in the $20 plan?
Yes. AI competitors is part of the single plan with all tools and Brigham.ai. Prompt runs use your monthly credits.
Find out who AI picks over you.
Start a 7-day trial, add your prompts and get a competitor profile from live answers in minutes.
List every brand AI assistants recommend for my top prompts, rank them by share of voice, and tell me why the leader wins.