Backlinks
Know who links to you, and who should.
Check the backlinks and referring domains of any site, track links gained and lost, find the sites that link to your competitors but not to you, and clean up risky links with an audit that writes your disavow file.
Ask Brigham.aiWhich sites link to two or more of ROI.me's competitors but not to ROI.me?- Any site
- Yours or a competitor's
- Gap
- Links rivals have, you don't
- Disavow
- File generated for you
- $20
- Per month, all tools
- Backlinks
- Every link, with anchor and target
- Domains
- Unique referring sites
- Gap
- Compare against competitors
- Audit
- Flag risky links
Why it matters
Links still decide close races.
When two pages answer a query equally well, the one with stronger links from relevant sites usually wins. Links are also how AI assistants and search engines learn which brands others vouch for.
The trouble is that link data is hard to act on. A list of ten thousand URLs doesn't tell you which ones matter, which ones you lost, or which sites would link to you if you asked. search.co organizes it around those three questions.
Gained and lost
Watch your link profile move.
See referring domains gained and lost each week. A lost link from a strong site is worth a quick email, and a sudden spike of low-quality links is worth a look.
Backlink list
Every link, with the context you need.
Each backlink shows the linking page, the anchor text, the target URL, link type and when it was first seen. Filter to new, lost, followed or nofollow links.
| Linking page | Anchor | Target | Type | First seen |
|---|---|---|---|---|
| marketing-news.com/ad-tools | ROI.me | / | Follow | Sep 2026 |
| saas-review-site.com/roundup | ad budget optimizer | /features | Follow | Oct 2026 |
| dev.co/blog/martech | attribution tool | /attribution | Follow | Aug 2026 |
| growth-forum.net/thread/812 | roi.me | / | Nofollow | Jul 2026 |
01
Anchor text
See which words people use to link to you, and spot over-optimized anchors.
02
Top linked pages
Find which of your pages earn links, and which earn none.
Backlink gap
Find sites that already link to your competitors.
Add up to four competitors. Backlink gap lists the domains that link to them but not to you, sorted by how many competitors each one links to. A site that links to three of your rivals is a warm prospect.
Prospect list
Each domain shows which competitors it links to and from which page.
Export
Send the list to CSV for outreach.
Domains linking to competitors, not you
- Links to 4 rivals18
- Links to 3 rivals46
- Links to 2 rivals133
- Links to 1 rival580
What you get
The full backlink toolkit.
Backlinks
Every known link to a domain, subfolder or page.
Referring domains
Unique sites linking to you, grouped and sortable.
Backlink gap
Domains that link to rivals but not to you.
Link audit
Flags links that look spammy, paid or unnatural.
Disavow file
Pick the links to reject and download a file ready for Google.
Gained and lost
See new and lost links each week.
Link audit
Clean up the links you don't want.
The audit scores your link profile and flags links worth reviewing: spammy directories, link networks and exact-match anchors from unrelated sites. You review, mark what to reject, and download a disavow file.
- Referring domains reviewed279
- Flagged as risky14
- Exact-match anchors6%
- Lost this month3
How it works
From audit to disavow file.
- 01
Run the audit
We check every referring domain and flag the risky ones.
- 02
Review the flags
See why each link was flagged before you decide.
- 03
Download the file
Upload it to Google's disavow tool. Use it with care.
Definitions
Link terms, explained.
- Backlink
- A link from a page on another site to a page on yours.
- Referring domain
- A unique site that links to you. Ten links from one site count as one domain.
- Nofollow
- A link marked so search engines don't pass ranking credit through it.
- Disavow
- A file that asks Google to ignore specific links when assessing your site.
Ask Brigham
Ask which links to chase.
Both pages are similar in depth, but Competitor A's page has links from 41 referring domains and yours has 9. Eighteen of their linking sites also link to other attribution tools, so they are open to listing you.
Recommended fixes
Sorted by impact
- 1
Pitch the four roundup pages
2 hrsFour “best attribution tools” articles list Competitor A and two others but not ROI.me.
- 2
Reclaim two lost links
15 minTwo partner sites linked to an old URL that now returns a 404. Redirect it.
- 3
Link internally to the page
30 minOnly two of your own pages link to it. Add links from the five blog posts on attribution.
Where does backlink data come from?
Licensed backlink data from enterprise data providers, refreshed regularly.
Can I check a competitor's backlinks?
Yes. Enter any domain, subfolder or URL.
How many competitors can I use in a backlink gap?
Up to four competitors next to your own domain. The report sorts linking domains by how many of those competitors they link to, so the warmest prospects sit at the top of the list.
Should I disavow links?
Only when you have clear evidence of spammy or paid links. Most sites never need it. The audit helps you decide.
Does it cost credits?
Lookups use a few credits each from the 1,500 included in the $20 plan.
Find the links that will move your rankings.
Start a 7-day trial and see your backlinks, your gaps and your risky links today.
Show me the ten best link prospects that link to my competitors but not to me.