Search.co

For local services

Win the map, street by street.

Pest control, cleaning, plumbing, dental, repair: if customers find you by searching near them, your rank changes every few blocks. See exactly where you show up on Google Maps, fix the listing gaps holding you back, and check who AI assistants recommend when someone asks for help nearby.

Ask Brigham.aiWhy does BentonvillePest.co drop out of the map pack on the west side of town, and what should we fix first?
131211710131311109581111987369976514779873699111095811111312117101313
Top 3 4-10 11+· centered on Bentonville, AR
Example data
7×7
Maps rank grid
ZIP
Rank tracking precision
Maps + AI
Tracked together
$20
Per month

The local problem

You rank first at your front door and nowhere across town.

Grid
5×5 or 7×7
Rank tracking
City or ZIP
Listings
Profile + directories
AI
“Near me” prompts

Local search results depend on where the searcher is standing. A pest control company can hold the top spot in the map pack near its office and disappear two miles away, in exactly the neighborhoods where it wants more jobs. Checking from your own phone only tells you what you see.

There's a second gap now. People ask AI assistants things like “who is a good house cleaner near me?” and get a short list of names. If you aren't on it, you never hear about the customer.

search.co tracks both. The Maps rank grid shows your position at evenly spaced points around your business. Listings checks find missing or conflicting details. Prompt tracking shows which local businesses ChatGPT, Perplexity, Gemini and AI Overviews name for your services.

Map pack and organic

See the results page your customer sees.

For local searches, the map pack and the organic results below it both send calls. Track both from the city or ZIP code you choose, on desktop and mobile, and see which SERP features sit above you.

The same view shows whether an AI answer appears for the search and which businesses it names.

pest control bentonvilleTRADITIONAL SEARCH01competitor-a.comPest Control Services in Bentonville02competitor-b.comBentonville Exterminator, Same-Day Service03directory-example.comTop 10 Pest Control Companies Near You#4 · PAGE 1bentonvillepest.co: Bentonville Pest Co…3 TO GO ↑VSAI ANSWER · ASSISTANTWho is a good pest control company in Bentonville?1Competitor A2BentonvillePest.co3Competitor BYOUR BRANDbentonvillepest.co: mentioned
Example data

“Near me” answers

Who the assistants recommend in your town.

Track the questions customers ask AI assistants about your services, scheduled weekly or daily. See whether you are named, where in the list, and whether your site is cited.

PromptMapsChatGPTPerplexityAI Overviews
house cleaning near me#2#3#1Cited
move-out cleaning service#5Not named#4Not named
office cleaning company#8Not namedNot namedNot named
deep cleaning cost#3#2CitedCited
Example data

01

Named or not

Each cell shows whether maid.co is named and in which position, or cited as a source.

02

Who wins instead

Click a dash to see which business was recommended and the sources the assistant used.

Listings

Find the listing gaps before customers do.

Search engines and AI assistants both compare what your Business Profile, your website and directories say about you. Different hours, an old phone number or a missing service category all weaken your local presence.

The listings check compares them and gives you a short list of what to correct.

68LISTINGS CONSISTE…
  • Phone number mismatch2 sites
  • Weekend hours differ3 sites
  • Missing service categories4
  • Address consistentYes
Example data

A week in the life

A local owner's week with search.co.

  1. 1

    Monday

    Grid refresh

    The Maps grid updates for your top services. You see which neighborhoods improved and which slipped.

  2. 2

    Tuesday

    Ask about a weak area

    “Why are we weak north of the highway?” Brigham compares you with the businesses ranking there.

  3. 3

    Wednesday

    Fix listings

    Correct the hours and phone number flagged by the listings check.

  4. 4

    Thursday

    Add a service page

    Write a page for a service you offer but don't describe, scored against the top local results.

  5. 5

    Friday

    Check AI answers

    See whether the assistants name you for “near me” questions this week.

Ask Brigham

Plain answers about your service area.

Brigham reads your grid, listings, rankings and the businesses beating you, then ranks the fixes.

Why does BentonvillePest.co drop out of the map pack on the west side of town?
Brigham.ai· example answer

On the west side, two competitors are closer and list “termite inspection” and “mosquito control” as services on their Business Profiles. Yours lists only “pest control”. You also have no page about the west-side neighborhoods, while both competitors do.

Ask this yourself

Recommended fixes

Sorted by impact

  1. 1

    Add specific service categories

    15 min

    Add termite inspection, mosquito control and rodent control to your Business Profile services.

  2. 2

    Publish a service-area page

    2 hrs

    A page covering the west-side neighborhoods, with services and response times, matches what the top results show.

  3. 3

    Collect reviews from west-side jobs

    Ongoing

    Reviews mentioning neighborhood names help. Ask after each completed job in that area.

  4. 4

    Match hours across listings

    20 min

    Saturday hours differ on three directories. Correct them to match your profile.

Getting started

Your first grid in five minutes.

Grid points in the top 3 · by service

  • pest controlYOU31 of 49
  • termite inspection12 of 49
  • mosquito control9 of 49
  • rodent removal18 of 49
  1. 01

    Add your business

    Enter your website and address. We find your Business Profile and nearby competitors.

  2. 02

    Pick your services

    Choose the searches that bring calls, and a 5×5 or 7×7 grid for each.

  3. 03

    Add “near me” prompts

    Track the questions customers ask AI assistants about your services in your town.

  4. 04

    Get the fix list

    Brigham ranks the fixes for your weakest areas and services.

Who it's for

Any business with a service area.

Home services

Pest control, cleaning, plumbing

See which neighborhoods you win and add pages for the ones you don't.

Health and wellness

A Denver dental clinic

Track “emergency dentist near me” across the city and in AI answers.

Retail and repair

Bike shops and repair services

Show up for repair and service searches, not just your shop name.

Multi-location

Several branches

Run a grid per location and compare them on one screen.

The difference

Local SEO without the guesswork.

Doing it by hand

  • Searching from your own phone in one spot
  • Updating listings when you happen to notice
  • No view of AI recommendations
  • Guessing why a competitor ranks higher

search.co local

  • A 5×5 or 7×7 grid across your service area
  • Listings checked for gaps and conflicts
  • “Near me” prompts tracked across assistants
  • Ranked fixes with the data behind each one

Questions

Frequently asked.

Still unsure? Ask the team.

How many credits does a rank grid use?

A grid checks your position at each point, so a 7×7 grid uses more credits than a 5×5. Most single-location businesses run a few grids weekly within the 1,500 monthly credits.

Do you manage my Business Profile for me?

No. We check your profile and directory listings for gaps and inconsistencies and tell you what to correct. You stay in control of the changes.

Can I track more than one location?

Yes. Add a grid and rank tracking per location and compare them side by side.

Which AI assistants do you check for local questions?

ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. You choose the prompts and how often they run.

See where you show up, block by block.

Start the 7-day trial, add your address and run your first Maps grid. Brigham will tell you which part of town to work on first.

Run a 7×7 Maps grid for my top service, check my listings, and tell me which neighborhood to focus on first.