Local SEO
See where customers can find you on the map.
A Google Maps rank grid shows your position at points across your service area. Local pack tracking, Business Profile checks and directory listings audits sit next to it, so you know where you’re visible and why.
Ask Brigham.aiWhy does BentonvillePest.co rank #1 on the Maps grid downtown but drop off past Rogers, and what should I fix first?- 7×7
- Or 5×5 Maps grid
- ZIP
- Most precise location
- Daily
- Or weekly checks
- $20
- Per month, all tools
The rank grid
Your Maps position, block by block.
Google Maps ranks businesses differently depending on where the searcher stands. Checking from one point tells you almost nothing about the rest of your service area.
The rank grid runs the same search from evenly spaced points around your business, in a 5×5 or 7×7 pattern. Each cell shows your position, so you can see where you lead, where you fade and where a competitor takes over.
Repeatable
Same points every run, so changes are real, not noise.
Competitors overlaid
Switch the grid to any rival and compare coverage.
Average grid rank
4.2
↑ +1.6
Cells in top 3
21 / 49
↑ +6
Cells not ranking
5
↑ −3
Why local is different
Local search is won one neighborhood at a time.
- Grid
- 5×5 or 7×7
- Tracking
- Local pack + organic
- Listings
- Business Profile + directories
For a plumber, a dentist or a pest control company, the map pack is often where the call comes from. Distance, relevance and prominence all play a part, and the mix changes from street to street.
search.co puts the grid, the local pack and your listings in one view, so a drop on the map can be traced to a cause: a new competitor, a category change or an inconsistent address on a directory.
Local pack tracking
Track the three-pack, not just the blue links.
For keywords with local intent, track your position in the local pack and in organic results from the same city or ZIP, on the same chart.
01
Pack position
Where you appear in the map pack shown on the main results page.
02
Organic position
Your classic rank for the same search and location.
03
SERP features
Whether the pack, an AI Overview or ads sit above you.
Listings checks
Find the gaps before customers do.
We check your Business Profile and key directory listings for missing details and mismatches.
Business Profile
4 checks- Primary and secondary categories
- Hours, including holiday hours
- Photos and recent posts
- Review count and response rate
Directory listings
4 checks- Name, address and phone consistency
- Duplicate or outdated listings
- Website URL and tracking links
- Missing listings in key directories
Listings report
Every mismatch, in one table.
| Source | Name | Address | Phone |
|---|---|---|---|
| Business Profile | Match | Match | Match |
| Directory 1 | Match | Old address | Match |
| Directory 2 | Missing “.co” | Match | Match |
| Directory 3 | Match | Old address | Old number |
01
Consistency
Mismatched details are flagged per source, so you know exactly what to update.
02
Coverage
Missing listings are listed separately from wrong ones.
Competitor coverage
See who owns the map where you don’t.
Every grid run also records who ranks first in each cell. Brigham groups those results so you can see which competitors take which parts of town and what their profiles do differently.
Cells ranked #1 · 7×7 grid
- BentonvillePest.coYOU19
- Competitor A14
- Competitor B9
- Competitor C7
What you get
Everything a local business needs to track.
Maps rank grid
5×5 or 7×7 around your address, on your schedule.
City and ZIP tracking
Organic and local pack results from the place you choose.
Business Profile checks
Categories, hours, photos and reviews compared with leaders.
Directory audit
Finds inconsistent or missing name, address and phone details.
Alerts
Email or Slack when you enter or leave the local pack.
AI answers
Track whether assistants recommend you for “best X near me”.
Ask Brigham
Ask why the map changed.
North of Rogers, Competitor A ranks first in 11 of 14 cells. Their profile lists “termite control” as a secondary category and they have 3x your review count. Your directory listings also show two old addresses, which can weaken trust signals.
Recommended fixes
Sorted by impact
- 1
Add a termite control category
5 minThe top three profiles in those cells all use it. Yours doesn’t.
- 2
Clean up two old addresses
20 minTwo directories still show your previous office. Update both.
- 3
Ask recent customers for reviews
OngoingClose the review gap with a short follow-up after each job.
Who it’s for
Built for anyone who sells by location.
Local businesses
Know your real reach
See how far your Maps visibility goes and what to fix to extend it.
Multi-location brands
Compare locations
Run a grid per location and spot the ones that lag.
Agencies
Show local wins
Put before-and-after grids into a branded report for clients.
How it works
Set up a grid in two minutes.
- 01
Add your business
Enter your address or pick your Business Profile.
- 02
Pick keywords and grid size
Choose 5×5 or 7×7 and how often to run it.
- 03
Review gaps
Listings checks and competitor coverage show what to fix.
What is a Maps rank grid?
It runs the same Google Maps search from evenly spaced points around your business and records your position at each one. You see a heat map of where you rank well and where you don’t.
How often does the grid run?
Daily or weekly, your choice. Each run uses credits based on the grid size, so many businesses run a weekly 7×7 grid for their main keywords.
Which listings do you check?
Your Google Business Profile plus key directory listings. We look for missing details, inconsistent name, address and phone data, and duplicates.
Can I track several locations?
Yes. Add each location to a project and run a grid for each. Agencies and multi-location brands with larger needs can talk to us about seats and limits.
See your whole service area on one map.
Start the 7-day trial, add your address and run your first grid today.
Run a 7×7 Maps grid for my top three keywords and tell me where competitors outrank me.