ChatGPT visibility
Find out what ChatGPT tells people about you.
People ask ChatGPT which company to hire and which product to buy. search.co runs the questions your customers ask, on a schedule, and records whether you were named, where you landed in the list, what it said about you and which pages it used as sources.
Ask Brigham.aiWhat does ChatGPT recommend when someone asks for the best bike shop software, and is bike.co in the answer?Mention rate
42%
↑ +9 pts
Avg. list position
3.1
↑ -0.8
Citation rate
18%
↑ +4 pts
Positive sentiment
71%
↓ -3 pts
- Daily
- Or weekly prompt runs
- Full
- Answer text stored
- 5
- AI assistants tracked
- $20
- Per month, every tool
Why ChatGPT is different
There is no page two. You’re in the answer or you’re not.
A Google results page shows ten options. A ChatGPT answer usually names a handful, explains why, and moves on. If a buyer asks for “the best scheduling software for cleaning companies” and you aren’t in that short list, you never get the chance to compete.
Answers also change. The same question can produce a different list on a different day, or when ChatGPT searches the web before replying. One manual check tells you little; repeated runs with history tell you a lot.
Prompt history
Every prompt, every run, in one grid.
Choose the prompts that matter to your business. Each scheduled run records whether ChatGPT named you, your position in its list, or whether it only cited one of your pages as a source.
| Prompt | Run 1 | Run 2 | Run 3 | Run 4 | Run 5 |
|---|---|---|---|---|---|
| best bike shop pos system | #4 | #3 | #3 | #2 | #2 |
| software for bike repair shops | Not named | Cited | #5 | #4 | #3 |
| bike shop inventory app | Not named | Not named | Not named | Cited | #6 |
| how to run a bike rental business | Cited | Cited | Not named | Cited | Cited |
01
Position, not just presence
Being named fifth after four competitors is different from being the first recommendation. We record the order.
02
Volatility, made visible
Seeing runs side by side shows whether a mention is stable or comes and goes.
Who gets named instead
See the brands ChatGPT recommends when it skips you.
For every tracked prompt, we extract every brand ChatGPT names and count how often each appears across runs. That gives you a share-of-voice view for the assistant, and a short list of the competitors who own the answers you want.
Open any competitor to see the prompts where they appear and you don’t.
Mentions across 40 prompts · last 30 days
- Competitor A31
- Competitor B24
- bike.coYOU17
- Competitor C12
- Competitor D6
Product answers
Track shopping-style answers, not just brand mentions.
When people ask ChatGPT what to buy, the answer often looks like a short buying guide: a few products, a line on each and links to where to buy. We record which products appear, the attributes ChatGPT highlights, and whether the details about yours are accurate.
Attribute check
Compare what the answer claims to the facts on your product page.
Product-level history
See which of your products appear and which never do.
| Product named | Position | Price shown | Matches your page |
|---|---|---|---|
| Competitor A Trail 2 | 1 | $1,299 | n/a |
| bike.co Commuter 7 | 2 | $849 | Yes |
| Competitor B City | 3 | $910 | n/a |
| bike.co Gravel X | 4 | $1,050 | No, now $1,120 |
What you get
Everything you need to manage your ChatGPT presence.
Scheduled prompts
Run your prompts daily or weekly and keep every answer.
List position
Know where you land in ranked recommendations, not just whether you appear.
Citations
See which URLs ChatGPT cites, yours and your competitors’.
Sentiment
Positive, neutral or negative, tracked per answer.
Alerts
Email or Slack when you drop out of an answer or a rival enters.
Competitor view
Who gets named instead of you, prompt by prompt.
Ask Brigham
Ask why you’re missing and get a plan.
Brigham reads your tracked answers, the cited pages and your site, then ranks what to change.
In the last ten runs, ChatGPT cited a comparison article and two review roundups for this prompt. Competitor A appears in all three; bike.co appears in none. Your own pricing page is cited once, but it doesn’t mention repair tickets or rentals, the two features the answers keep highlighting.
Recommended fixes
Sorted by impact
- 1
Add repair and rental features to the pricing page
2 hrsState them plainly with a short table. They are the exact attributes ChatGPT lists.
- 2
Publish an honest comparison page
1 dayCover bike.co vs. general retail POS with real tradeoffs. Comparison pages are among the sources cited for this prompt.
- 3
Get into the review roundups
1 weekTwo of the three cited roundups accept vendor submissions. Contacts are in the citations report.
- 4
Confirm OAI-SearchBot can crawl you
DoneYour site allows it. Keep it that way: the readiness audit will alert you if a deploy changes that.
How it works
From a list of questions to a tracked funnel.
- 01
Pick your prompts
Start from prompt research, your keywords or questions you write yourself.
- 02
Set the schedule
Daily for buying questions, weekly for the rest.
- 03
Read the results
Mentions, positions, citations and sentiment roll up into one view.
- 04
Fix and watch
Make changes and see whether the next runs move.
Definitions
What each ChatGPT metric means.
- Mention rate
- Share of runs in which ChatGPT names your brand anywhere in the answer.
- List position
- Your place in a ranked or bulleted recommendation, averaged across runs where you appear.
- Citation rate
- Share of runs in which one of your URLs is shown as a source.
- Answer history
- The full stored text of every run, so you can read exactly what was said and when.
Trend
Watch the effect of your changes over time.
Content and reputation work takes time to show up in answers. A trend line of mention rate and citation rate makes the slow changes visible, and lets you line them up against what you shipped.
The difference
Better than checking by hand.
Asking ChatGPT yourself
- One answer, one moment, no history
- Results shaped by your own chat history
- No record of sources or list order
- No view of which rivals keep winning
search.co ChatGPT tracking
- Repeated runs on a schedule, history kept
- Same prompt, same settings, every run
- Positions and cited URLs recorded
- Competitor share of voice per prompt
Can you guarantee ChatGPT will mention us?
No one can. We show you where you stand, who is named instead, which sources the answers use and what to improve. The changes that tend to help are clear, accurate pages and credible third-party coverage.
Why do answers change between runs?
Assistants generate each answer fresh and may search the web first, so lists and sources can vary. That’s why we run prompts repeatedly and report rates and averages instead of a single result.
Do you track product recommendations?
Yes. For shopping-style prompts we record which products are named, their order, and the details shown, so you can spot missing or outdated information.
See your brand the way ChatGPT describes it.
Start a 7-day free trial, add ten prompts your buyers ask, and get your first answers, positions and citations today.
Track the 20 questions buyers ask ChatGPT about my category and tell me which competitor is named most often instead of us.