Prompt research

Find the questions your buyers ask AI.

Keyword research tells you what people type into Google. Prompt research tells you what they ask assistants: longer, more specific questions about choosing, comparing and fixing. Search.co finds them for your topics, groups them by intent and shows where you already appear.

Ask Brigham.aiWhat do people ask AI assistants about bike repair and e-bikes, grouped by intent, and which questions should bike.co track first?

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Choosing a provider

best bike shop near mewho services e-bikestrusted bike repair

Cost questions

bike tune up coste-bike battery priceis a bike fit worth it

Fixing problems

why do my brakes squealchain keeps slippingflat tire every week

Buying a bike

best gravel bike under 2000hybrid vs road bikewhat size bike do I need

Example data

4: Intent groups
5: Assistants to test
CSV: Export any list
$20: Per month, all tools

Why it’s different

People talk to assistants differently than they search.

A Google search is often two or three words. A question to an assistant is a sentence, sometimes a paragraph: “I commute 12 miles each way on hills, should I get an e-bike or a road bike, and what should I budget?” That question carries intent, context and constraints that a keyword never shows.

If you only plan content from keywords, you miss the questions that decide who gets recommended. Prompt research starts from your topics and keywords, expands them into the natural questions people ask, and groups them by what the person is trying to do.

Each prompt comes with a quick test: does any assistant mention you for it today? That turns a long list into a short, prioritized one.

Grouped by intent

From curious to ready to buy.

Prompts are sorted into intent stages, so you can see where your content is thin. Most brands have plenty to say at the bottom of the funnel and very little for the questions that come first.

Example data

Learn

“Why does my chain keep slipping?” Answers here build trust and often cite helpful guides.

Compare and choose

“Hybrid or road bike for commuting?” These answers start naming brands.

Act

“Bike tune-up cost near me.” The shortlist moment. Local and price detail matter most.

Where you stand

See which prompts already mention you.

For a sample of prompts in each group, search.co checks the answers from the assistants you choose and records whether you are named. The result is a coverage view by intent, which shows where to focus first.

Low coverage in a group with many prompts is a clear content opportunity. High coverage tells you what to protect with tracking.

Mention rate by intent group

Choosing a providerYOU34%
Cost questionsYOU12%
Fixing problemsYOU6%
Buying a bikeYOU21%

Example data

Prompt by prompt

Test any question across assistants.

Pick prompts from the list and run them once across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. You see whether you were named, your place in the list and whether one of your pages was cited.

Keep the ones that matter and send them to prompt tracking to run on a schedule.

Prompt	ChatGPT	Perplexity	Gemini	AI Overviews
best bike shop in bentonville	#2	#1	#3	Cited
e-bike battery replacement cost	Not named	Not named	Not named	Not named
who does bike fits near me	#4	Cited	Not named	Not named
why do my disc brakes squeal	Not named	Not named	Not named	Not named

Example data

What you get

Prompt research that leads somewhere.

Prompt discovery

Natural-language questions expanded from your topics, keywords and competitors.

Intent grouping

Learn, compare, choose and act, so you can plan content by stage.

Coverage check

See whether assistants already mention you for each prompt.

Topic clusters

Related prompts grouped together, ready to become one page or a series.

Content briefs

Turn a cluster into a brief with headings, questions and entities.

Send to tracking

Move chosen prompts into scheduled tracking in one click.

How it works

From a topic to a tracked prompt set.

01
Start with a topic
Enter a topic, a keyword list or your domain. Search Console queries can seed the research.
02
Review the groups
Prompts arrive grouped by intent and theme. Remove the ones that don’t fit your business.
03
Test coverage
Run the best prompts once across assistants and see where you’re named.
04
Brief or track
Turn gaps into content briefs, and send winners to prompt tracking.

Ask in plain English

Let Brigham do the first pass.

You don’t need to start from a blank list. Ask Brigham.ai for the questions in your space and it returns grouped prompts with a short note on why each group matters.

What are people asking AI about e-bike repair that bike.co doesn’t cover?

Brigham.ai

Assistants get many questions about batteries, motors and range. bike.co has no page on any of them, and no assistant mentions you for these prompts.

1Battery replacement and cost: 18 prompts
2Motor noise and error codes: 11 prompts
3Range drops in cold weather: 7 prompts
4Which shops service e-bikes: 9 prompts

Example data

Ask Brigham

Turn a prompt list into a content plan.

Brigham.ai ranks prompt groups by how often they come up, how weak your coverage is and how close you are to being named.

Which prompt groups should bike.co write for first to get mentioned in AI answers?

Brigham.ai· example answer

Start with cost questions. There are many of them, you are mentioned in only a few, and the answers currently cite generic price lists rather than local shops. Next, cover e-bike service, where no local shop is named at all.

Ask this yourself

Recommended fixes

Sorted by impact

1
Publish a service price page
Half day
List tune-up, brake and wheel prices with short explanations. It answers dozens of cost prompts.
2
Create an e-bike service hub
1 day
One page on batteries, motors and range, with a clear “we service these brands” section.
3
Answer common fixes in short guides
2 hrs each
Squealing brakes and slipping chains come up often. Short how-tos build trust and citations.

A first month

How teams usually roll it out.

1
Week 1
Research
Run prompt research on your three main topics and remove anything off-brand.
2
Week 2
Test and prioritize
Check coverage across assistants and pick the groups with the biggest gaps.
3
Week 3
Brief and write
Turn the top groups into briefs and drafts with the content editor.
4
Week 4
Track
Send 20 to 40 prompts to tracking and watch for the first changes.

Questions

Frequently asked.

Still unsure? Ask the team.

Where do the prompts come from?

We expand your topics, keywords and competitor themes into the natural-language questions people ask assistants, and group them by intent. You can also add your own, such as questions your sales team hears.

Do you show how many people ask each prompt?

Assistants don’t publish prompt volumes. We group prompts by theme and intent and use related keyword demand to help you prioritize, rather than showing a made-up number per prompt.

How is this different from keyword research?

Keyword research covers what people type into search engines. Prompt research covers the longer questions they ask assistants. The two work together, and both are in the same plan.

What does it cost?

Prompt research is included in the $20 per month plan. Testing prompts across assistants uses a few credits per run from your 1,500 monthly credits.

Keep exploring

PTPrompt trackingScheduled prompts across assistants, with alerts.KWKeyword researchVolume, difficulty, intent and ideas.BRFContent briefsHeadings, questions and terms to cover.RDYAI-readiness auditSchema, entities and crawl access for AI bots.

Find the questions worth answering.

Start a 7-day trial, enter a topic and get grouped prompts with your current AI coverage in minutes.

Find the questions people ask AI assistants about my main topic, group them by intent, and tell me which group to write for first.

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