CPC planner
Know what a campaign costs before it runs.
Paste a keyword list and get a cost-per-click range, expected clicks and monthly spend for each term. Change the budget and watch the forecast update. Then cut the terms you already win organically and plan the rest with confidence.
Ask Brigham.aiIf BentonvillePest.co spends $1,500 a month on search ads, how many clicks should it expect and which keywords should get the budget?- CPC
- Low and high range
- Clicks
- Forecast per keyword
- Budget
- Rolled up by group
- 1¢
- Per credit
Why plan first
Most ad budgets are a guess with a credit card attached.
- Input
- Any keyword list
- Output
- CPC, clicks, spend
- Location
- Country to city
- Engine
- ROI.me, built in
A new campaign usually starts with a round number and a hope. Two weeks later the money is gone, half of it spent on a few expensive terms that never converted. A forecast won’t remove all risk, but it shows you where the money will go before you spend it.
The CPC planner takes your keyword list and estimates what each term costs per click, how many clicks a budget can buy and how spend splits across ad groups. It lives next to your organic rankings, so you can see where paying for a click makes sense and where you already own the result.
The forecast
Cost and clicks for every keyword.
Each row shows a cost-per-click range, a forecast of monthly clicks at your budget and the share of spend it would take. Sort by cost to find the terms that would eat the budget.
| Keyword | CPC range | Est. clicks | Est. cost | Organic rank |
|---|---|---|---|---|
| pest control bentonville | $6.10–$9.40 | 64 | $492 | #2 |
| termite inspection | $8.80–$13.50 | 28 | $331 | #14 |
| mosquito treatment for yard | $3.20–$5.10 | 71 | $296 | #9 |
| exterminator near me | $9.60–$15.20 | 19 | $238 | — |
| bed bug treatment cost | $4.40–$7.00 | 22 | $127 | #21 |
01
Ranges, not promises
CPC is shown as a low and high estimate because real auctions move daily.
02
Organic column
Your current rank sits beside each term, so overlap is easy to spot.
03
Location aware
Forecasts use the country or city you target, not a national average.
Budget split
See where each dollar would go.
Group keywords into ad groups and the planner shows how a budget divides among them at forecast prices. If one group would take most of the money for a small share of clicks, you see it now instead of on next month’s invoice.
By ad group
Spend and clicks rolled up per theme.
Adjustable
Change the total and the split recalculates.
From spend to leads
Follow the forecast down the funnel.
Add your expected conversion rate, or let it come from your pixel once campaigns run, and the planner carries the forecast through to leads and cost per lead. That turns a budget question into a business question: what will a new customer cost?
How it works
Four steps to a budget you can defend.
- 01
Bring a keyword list
Paste terms, import a CSV or send a list from paid keyword or keyword research.
- 02
Choose where
Pick the country or city so prices match your real market.
- 03
Set a budget
See forecast clicks, cost and the split across ad groups.
- 04
Trim and export
Remove terms you already rank for and export the plan.
Expensive terms
Find the keywords that would eat the budget.
Some terms cost several times more than the rest of the list. They can still be worth it, but you should choose them on purpose. The planner ranks keywords by forecast cost per click so the expensive ones are never a surprise.
Avg. forecast CPC
- exterminator near me12.4$
- termite inspection11.2$
- pest control bentonvilleYOU7.7$
- bed bug treatment cost5.7$
- mosquito treatment4.2$
Definitions
What the planner measures.
- CPC range
- The likely low and high cost per click for the keyword in your chosen location.
- Est. clicks
- Forecast monthly clicks the keyword can deliver at your budget.
- Est. cost
- Forecast clicks multiplied by expected CPC.
- Cost per lead
- Est. cost divided by forecast leads, using your conversion rate.
Ask Brigham
Plan a budget in one question.
You already rank #2 for “pest control bentonville”, so paying for it adds little. “Termite inspection” has high value and you rank #14. Mosquito terms are cheap and seasonal, so they fit spring and summer.
Recommended fixes
Sorted by impact
- 1
Lead with termite terms
20 minPut about $600 here. You rank #14 organically, so paid clicks fill a real gap.
- 2
Cap spend on your #2 term
5 minKeep a small brand-protection budget and move the rest elsewhere.
- 3
Run mosquito ads seasonally
10 minLow CPC and high spring demand. Schedule April to August.
- 1,500
- Credits included monthly
- $20
- Per month, every tool
- 7-day
- Free trial with credits
How accurate are the forecasts?
They are estimates based on licensed keyword and cost data for your location. Real auctions change daily, which is why CPC is shown as a range. Use the forecast to plan and compare, then let live results refine it.
Can I forecast without an ad account?
Yes. The planner works from keyword data, so you can price a campaign before you open an account or connect one.
Does it account for keywords I already rank for?
Your organic rank appears beside each keyword in the same project, so you can drop or cap terms where you already hold a top position.
What does a forecast cost in credits?
Keyword lookups cost a few credits each, and one credit is one cent. The $20 plan includes 1,500 credits a month, with top-ups if you need more.
Price the campaign before you pay for it.
Bring a keyword list and a budget. In a few minutes you’ll see forecast clicks, cost and where the money should go.
Forecast clicks and cost for my top 30 keywords at a $2,000 monthly budget and drop the ones I already rank top three for.