Content optimizer
Know exactly what your page is missing.
Pick a query and a page. We scan the pages that rank for it, measure about 967 on-page factors on each, find the ones that track with position, and show you where your page falls short, one numbered fix at a time.
Ask Brigham.aiScan the top 30 for “custom software development” and tell me what DEV.co’s page needs to reach a B.dev.co/custom-software
vs. top 10 · “custom software development”
- ~967
- On-page factors per page
- Top 100
- Or top 30 by default
- A–D
- Grade against the field
- 30
- Credits per top-30 scan
What it is
Stop guessing what Google wants. Measure it.
- Sample
- Top 30 or top 100
- Factors
- ~967 per page
- Output
- Grade + “Add N more” roadmap
- Cost
- 30 or 90 credits
Most content advice is a checklist that ignores the query in front of you. What wins for “custom software development” is different from what wins for “house cleaning checklist”. The only reliable guide is the pages that already rank.
The content optimizer reads those pages for you. It scans the top 30 results for a query by default, or the top 100 when you want a wider sample, and measures roughly 967 factors on every page: length, headings, terms, entities, questions, links, media, schema, speed and more. Then it checks which factors actually rise and fall with position.
Your page is measured the same way. The result is a short list of differences that matter for this query, ranked by how strongly they relate to rank, with a target number for each.
How a scan works
From query to roadmap in four steps.
- 01
Fetch the live results
We pull the current results for your query, location and device, then fetch every ranking page.
- 02
Measure every page
Each page, including yours, is measured on about 967 on-page factors.
- 03
Find what tracks with rank
Each factor is correlated with position, so noise drops away and real patterns stand out.
- 04
Grade and plan
Your page gets an A–D grade and a numbered list of changes, each with a target.
Read the scan
Four numbers on every factor.
- Your value
- What your page has now, such as 1,180 words or 2 questions answered.
- Top average
- The average across the ranking pages in your sample for this query.
- Correlation
- How strongly the factor rises or falls with position for this query. Higher means more consistent.
- Target
- The value that closes the gap, shown as “Add N more” or “Reduce by N”.
Correlation
Only the factors that matter for this query.
Of roughly 967 factors, most don’t relate to rank for any given query. The scan sorts them by correlation so you start at the top.
Strongest factors · “custom software development”
- Words in body0.41
- “cost” in subheadings0.37
- Entities covered0.35
- Questions answered0.31
- Comparison tables0.27
- Internal links0.24
01
Query-specific
A factor that matters for one query can be irrelevant for the next. Each scan starts fresh.
02
Correlation, not a rule
Strong patterns tell you where to look. Brigham explains the likely reason behind each one.
The grade
A–D, measured against the actual field.
The grade compares your page with the pages ranking for the query, not with a generic standard. An A means your page matches or beats the leaders on the factors that matter here. A D means there are large gaps on the strongest factors.
Weighted by correlation
Gaps on strong factors pull the grade down more than gaps on weak ones.
Re-grade as you edit
Open the page in the content editor and watch the grade move.
The roadmap
“Add N more”, in the order that counts.
Every gap becomes a plain instruction with a number. Work down the list and re-score as you go.
| # | Change | Now | Target |
|---|---|---|---|
| 1 | Add 1,200 more words on process and pricing | 1,180 | 2,400 |
| 2 | Add 3 more H2s that mention “cost” | 0 | 3 |
| 3 | Cover 26 more related entities | 22 | 48 |
| 4 | Answer 5 more common questions | 2 | 7 |
| 5 | Add 8 more internal links | 6 | 14 |
| 6 | Reduce server response by 500 ms | 820 | 310 |
01
Specific
Each item names the factor, your number and the target.
02
Ordered
Strongest correlations first, so the early fixes do the most work.
03
Re-scorable
Open the page in the editor and re-score free as you work.
From scan to draft
Work through the roadmap in the editor.
Open any scan in the content editor and the targets come with it. Your score updates as you write, and re-scoring is free, so a single scan carries you through every draft.
Custom software development
Content score
Target 80 · top-10 average
Terms
- development cost1/4
- discovery phase0/2
- project manager1/3
- MVP2/3
- maintenance3/3
What we measure
About 967 factors, grouped so you can read them.
Content
4 checks- Word count and section length
- Terms and phrases used by top pages
- Entities and topics covered
- Questions answered
Structure
4 checks- Title, H1, H2 and H3 wording
- Lists, tables and FAQ blocks
- Images, video and alt text
- Reading level
Technical
4 checks- Internal and outbound links
- Schema and structured data
- Response time and page weight
- URL and meta wording
Ask Brigham
Ask what the scan means for your page.
Brigham reads the scan and explains which gaps matter most and why, in plain English.
Your page grades C. The biggest gap is depth on cost: 8 of the top 10 pages have a pricing section with real ranges and at least three subheadings that mention cost. You have none. You also cover 22 of the 48 entities common in the top results, mostly missing team roles and project phases.
Recommended fixes
Sorted by impact
- 1
Add a pricing section
2 hrsThree H2s on cost by project size, with ranges and what drives them.
- 2
Cover the missing entities
1 hrDiscovery, QA, project manager, MVP and maintenance appear in most top pages.
- 3
Answer five buyer questions
45 minAdd a short FAQ using the questions the top pages answer.
- 4
Link from related service pages
20 minEight internal links would match the top average.
The difference
Data from the real results, not a template.
A typical content grader
- Generic best practices for every query
- Top 10 sample at most
- Keyword counts and little else
- A score with no explanation
search.co content optimizer
- Fresh scan of live results per query
- Top 30 by default, top 100 on demand
- About 967 factors per page
- Correlation, targets and Brigham’s reasoning
- 30
- Credits
- Top-30 scan
- 90
- Credits
- Top-100 scan
- Free
- Re-scoring
- In the content editor
- 1,500
- Credits / month
- Included in $20 plan
Why top 30 or top 100 instead of top 10?
Ten pages is a small sample, and a few outliers can skew it. Scanning 30 by default, or 100 when you want more confidence, makes the correlations steadier and the targets more realistic.
What does a scan cost?
A top-30 scan uses 30 credits and a top-100 scan uses 90. The $20 plan includes 1,500 credits a month. Re-scoring your draft in the content editor is free.
Does correlation mean the factor causes rankings?
No. Correlation shows what ranking pages tend to have in common for this query. It’s a strong guide to what searchers and Google expect, and Brigham explains the likely reason behind each pattern.
Can I scan a page that isn’t published yet?
Yes. Paste your draft into the content editor and score it against the scan before you publish.
Do results depend on location?
Scans use live results for the location and device you choose, so the sample reflects what searchers there actually see.
See what your page is missing today.
Start the 7-day trial, run your first scan and get your grade and roadmap in minutes.
Scan the top 30 for my main keyword and give me an “Add N more” plan for my page.